| Soccer World Cup 2010 Rights Sold for $3.4 Billion, FIFA Says |
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| on 24 Nov 2008 | |
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Soccer World Cup 2010 Rights Sold for $3.4 Billion, FIFA Says
By Tariq Panja Nov. 24 (Bloomberg) -- Commercial rights to the 2010 World Cup in South Africa were sold for $3.4 billion, 30 percent more than the last tournament in Germany two years ago, world soccer’s governing body said.
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