Written by Robert Ziegler, ESNN

Realistic goals for consumers in the American youth soccer market

(3rd in a series of articles about elite youth soccer in America being at a crossroads)

We've talked about the importance of clubs setting up business models and producing delivery systems that sustain economic viability. There has to be something on the ground that truly develops young playing talent at the various levels youth soccer families might bring to the marketplace. But this has to be done in a way that provides financial benefit for those doing the work of developing.

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